is carried out by examining user behaviour on the web in detail. We identify the critical points where visitors are most likely to leave to understand what is preventing them from completing the compression.

includes a review of the user journey from entering the site to submitting the form. We look for obstacles that prevent compression from completing and suggest ways to remove them.

lies in designing a more intuitive interface and simplifying the process. We implement micro-interactions and visuals to help the user navigate more easily and complete the compression without frustration.

allows us to test new solutions on a sample of users. We analyze the data and gradually fine-tune the UX for maximum efficiency and increased conversions.